Browsing Category : Views from the Still

Views from the Still – Pernod Ricard increases its stake in Brazil


In October of this year, Pernod Ricard quietly acquired a stake in Brazilian Gin Distiller ‘Amazzoni’. This amounted to a ‘double-digit’ stake in the Brazilian company, according to representatives of Pernod Ricard. For those not familiar with Pernod Ricard, they one of the three largest drinks producers globally, and owner of Beefeater Gin, Absolut Vodka, Chivas Regal and other well…

Views from the Still – Gin in Brazil


 I have always loved Gin I grew up in the South of England in a time when Aunt Ethel and Dot Cotton sipped their G&T from wine glasses in the Queen Vic, and Gordon’s and Beefeater were the only brands that people really knew. At home, my brothers and I would pick sloes from the hedgerows for our parents to…