Let me preface this with my excuses I am going through what is probably a mid-life crisis, where giving up my steady job as an Executive for a global technology company, and ‘getting into Gin’ seems like a good idea. Brazil, being quite a few years behind the UK in the Gin Market, still has 3 or maybe 4 years…
In October of this year, Pernod Ricard quietly acquired a stake in Brazilian Gin Distiller ‘Amazzoni’. This amounted to a ‘double-digit’ stake in the Brazilian company, according to representatives of Pernod Ricard. For those not familiar with Pernod Ricard, they one of the three largest drinks producers globally, and owner of Beefeater Gin, Absolut Vodka, Chivas Regal and other well…
I have always loved Gin I grew up in the South of England in a time when Aunt Ethel and Dot Cotton sipped their G&T from wine glasses in the Queen Vic, and Gordon’s and Beefeater were the only brands that people really knew. At home, my brothers and I would pick sloes from the hedgerows for our parents to…